I dare say the passion wouldn't be as enthusiastic if the product sunk like a stone thrown in the river. The base of the enthusiasm is the general stunning appeal of the product with an intriguing historical background. In short, the product is spectacular, we enjoy the brand as no other, and collectively many friendships and a sense of community has spawned from it. Try that with any other brand!
Panerai is something many of us cannot live without, I know my life would have a lot less fulfilling these past 11 years. As for their investment value, the fact that they've maintained their value or gone up is a secondary bonus, but not sole reason we cosset them. Thats way down the list for many of us.
I'm here for the party baby!