Glad to hear that some of you share the same sentiment. I do understand it is all about money and business for the brand and frankly speaking,I don't see any problems with that. However, I hope Panerai realizes that there are pleople out there (like myself and few others) who support this brand with passion although they cannot afford to buy multiple panerai models a year - BTW, God bless you if you can:). I may have no chance at all with Pam 390 or 417 at this time, but hopely in one day, I get a call to get something like Pam 360 with gold-hands. Cheers!!