Let's face it, it's not exactly a limited edition watch. I'm sure many people wore it, then said, "do I really need to spend $10K right now?" Presently it can be sold for nearly what one paid for it, that is, before the prices start dropping as the "O" and "P" lines come out, diluting the numbers even further.
I think it's not the size, it's the price. I'm not saying the watch is too expensive, just that maybe some people are having second thoughts after wearing it for a bit. The watch doesn't wear much bigger than a 390 or 233--really--so maybe those who bought it after becoming drunk by all the 'risti koolaid and peer pressure realized it's not the one.