There is a higher demand for these pieces than there was say ten years ago, and for that reason I could see adding more pieces to the number of production units. Instead of 1,000 units, maybe 2,000. I believe there would still remain many who did not get the piece they desired--demand would still exceed supply.
Further, they could ask a higher price for their pieces, which has certainly been the case of the past several years and pieces.
In addition, if Panerai is moving to the boutique only distrbution strategy, it is very likely to see more pieces to make up for the lost revenue they will experience from not having more channels.