Read and learn more about the brand and you'll understand why.
If you know their history, inhouse movements, chronometry prices they won, ...
Then take a look at their listprice!
An inhouse chrono starts at 5500 euro. I like Panerai too but let's be honest, Panerai gives you a very simple
ETA based 111 for that price
a cheap ETA versus a legendary 36.000vph El Primero. Well I own a PAM111 but this makes you doubt
On par with others like for example JLC, but for almost half the price.
Why ? ( and this my personal opinion ) The brand had hard times when Mr Nataf launched these butt ugly Defy watches.
They did not sell and at that time were seriously overpriced.
Now, since 2009, with Mr Dufour as CEO they went back to their roots. Making superb watches with a lot of character (take
the impressive TYPE 20 as an example) And I think Mr Dufour kept prices low to rebuild trust and confidence.
I'm sure these prices will go up, can't be a bargain forever. Now is the time to buy.
And if you have much more to spend ... I like the JLC Gyrotourbillon but this Zenith Christophe Colomb is imo much more impressive