I totally agree with you, this is on the brand to fix and redeem their reputation. Its a shame that such quality issues are cropping up with such a cult and much loved brand. When you're not ready to build a robust in-house you're just better off staying with ETA / Valjoux. The greed to command high prices with in-house calibers seems to have backfired on them.
I've always worn, wound and stored this watch very carefully and such technical issues after such diligent and careful behavior are shocking to me.