Couple reasons based on my jaded observations: Tag today is a mall watch. It's not looked upon with excited tones, and it shouldn't. Conversely, Tudor is effectively the millennial's Rolex, and similarly lacks provenance -- I don't care who the parent company is. In fact, to me it hurts the brand as an aspirational piece to settle for. For these reasons, I think the vintage stuff that came out 40 years ago is overvalued, because it isn't watered down by what those brands became over time.