Both names created on or about 1926. Although Rolex did have the better movements and case designs. Would people still feel the same way about if James Bond didn't wear one and chose a Tudor instead?
The older Tudor sub 7928 models are pretty equal in value if not more than the 5513 models of the same year
Same for Heuer. It's value was damaged by the purchase by Tag and turned into a junk watch, but the original Heuer models were popular and highly collected and some people associate certain nmodels with popular race car drivers.
Could be that model had a dial design produced for a short time. The Tudor. Again another short time production design.
Collectors of everything and some know more than others. What means little to some means a lot to others