To me, Panerai DNA is all about the watches and specifically the ones that most honor the history of the brand.
1. 3 hands max, 2 hands only is my preference
2. No complications
3. 3-6-9-12 (with open 6 and 9 please) or California dial
4. Classic case (aka 1950 and close relatives, Radiomir, Bettarini)
5. Long, patina'd leather straps
Many of the newer Panerai watches such as the Dues, submersibles, chronographs etc. contain traces of Panerai DNA and represent the brand moving forward while respecting their history.
Some of the newest watches, like that art-deco number they revealed this year, are to me not in any way representative of DNA and are simply Panerai trying to become just another watch brand that appeals to as many people with cash to burn as possible.