And I mean golfers, Tennis players, race car driver's, etc?? Does the company feel that is not necessary, based on all the following that it has??
It seems to me that with all that tradition and history, it would be great to see them more on famous athletes' wrists.
Why don't they design soemething new, a Chrono maybe with more modern styling to it, and stop recycling old models.
Don't get me wrong, they are all great, but I think in my opinion, they need to change their forward thinking a little.
I would love to see a 44mm chrono to compete with AP's, Hublots, Rolex Daytonas and such.
Does anybody else feel the same way.
Please chime in.
I think in the watch circle, panerai's method of marketing has been very unique.
No discounts. Limited production. Keeping supply "just enough" for the masses.
They hardly need some athlete to wear their watches for them to fly off the shelves, it does it already.
As for recycling "older models"-my thoughts are (and they are only my thoughts) - why not, it sells, there is a demand, so they give us what we want.
As for chronos - i am not a fan of chronos, so not seeing them is no big deal for me. I am a big fan of their less is more philosophy.
Sponsoring athletes for Panerai would be a waste of money. It doesn't fit the brand architecture. It also doesn't need it: the brand has a clear positioning and brand personality that doesn't need athletes to make it appealing.
Well let me just say, I have several sponsors, and I'm obligated to them in varying degrees. However when I choose a watch, it will be one that personally speaks to me, and not something that
I have to wear in public. You would be surprised how many athletes endorse a product, and then
do nothing but take the money and never promote it. Golf equipment Mfr's are notorious for signing
up and coming golfers, and then when they do win, or place in the top 10 bolt for the highest bidder. Me, personally, I would rather take my hard earned money and buy what I liked. Prime example was Tiger Wood's endorsement a few years ago for Tudor. Well the fact is you couldn't really get the watch in the U.S. and the deal went sour, and then he signed with Tag Heur. We all know how that ended up. Now he's back. Guess who picked him up. Rolex! A true enthusiast doesn't do it for the $$$, it's because it's a passion. Most of these Professional Athletes won't walk across the street for less than $10k, so my hat's off to Panerai, because the rest of the Richmont companies including AP, do pay, especially in Europe. IMHO.
Re: Why doesn't Panerai sponsor any pro athletes??
January 30 2012, 3:11 AM
events sponsorships are fine but if u are referring to celebrity endorsements then its a very tricky issue. panerai has always been perceived to be a "man's" watch with all that size packed into its case. its got a rich history as a tough guy watch with its dealings with the italian navy frogmen too.
i think panerai is such a great brand that connotates one of the most remarkable histories of watches but a big blemish that really sticks out like a sore thumb is having stallone propel it to cult status.
Panerai is a company based on a military history, and doing quite well with that... I don't see any reason they need to sponsor pro athletes. It has little or nothing to do with the brand, and for them to move that way would be for me a turn-off. I like that Panerai is different than other companies and doesn't do all the same things. Let Panerai be Panerai and leave the cheesy Tiger Woods etc. ad campaigns to others.