It's not a huge deal and it may never really directly affect me, but that rule just seems kinda silly. Some auctions (e.g. potentially fraudulent ones) probably should be outed. I wouldn't want to see people incessantly spamming their own listings, but a blanket gag-order on live auctions just seems a little excessive. We're discussing hockey cards, not sensitive national security information.
http://imageevent.com/yawie99