There really weren't any "factory sets" made this year, other than the complete boxes with the uncut cards. The album ("collector's wallet") that the auction refers to was a free send-away with a SASE (see ad below cards).
What's up with the $800 ending price for the lipton set? It books for $350 in Bobby's Vintage Hockey Collector, and the advertised condition was ex to nr-mt, so it couldn't be the highest grade example out there. I don't think the high price had anything to do with it being discussed on this forum, but I'm really curious about why it sold for so much.
Although this is not a factory set, it could have possibly been done for a large executive or employee at either the box printer or lipton factory!?
Obviously a nicely cut set that doesn't come up often in a full set. Sets are selling quite well of late due to the fact that people don't want to chase the whole set down one card at a time, so sets are have been preferred by buyers in the last couple of years so it seems.
If food issue cards are hand-cut so well, prices realized will definately go well over book price. Cappsports sold a set about a year ago and didn't come close to this price, then again, they were not cut so well.