With all the hype around the last Heritage auction of the 1961-62 Phil Goyette York Peanut Butter hockey glass hitting a record high of $17,925 final hammer price, I thought I would update an article I did on the glasses over a year ago.
York Peanut Butter a brand name under Canada Packers Ltd. had produced many wonderful and innovative collectibles throughout the 1960s such as cards, photos, towels, transfers and of course the hockey glass tumblers.
York Peanut Butter Glass Tumblers were initially released at the start of the NHL Playoffs in 1961 to promote better peanut butter sales by issuing most of the Toronto Maple Leafs and Montreal Canadiens hockey player busts reproduced in bright team base colours on the front coupled with a full action shot of the player on the back. Also on each tumbler is a small white picture of a referee in action, posing for one of the many different penalties or infractions used in the NHL.
On an interesting note; only the Montreal Canadiens tumblers had bilingual referee text description. Also, almost all of the bust pictures of the players used in the first series are identical to the 1960-61 Shirriff Hockey Coin pictures!
Over the course of this decade York issued 3 distinctively separate glasses, although the first and second years issued were very similar in size and design opposed to the 3rd year issue being quite larger with a change in player picture and design.
The first year these tumblers were released was in 1960-61 (Series #1) and contained 21 different players from the Montreal Canadiens (11) and Toronto Maple Leafs (10) only. Each glass measured 4 ½ high and 2 5/8 across the rim of the glass; these came sealed with metal lids. On the bottom of each of these glasses is an embossed letter F signifying that Federal Glass Company manufactured this first series release.
This first year was a double-header promotion whereas along with the glasses you could also mail-in two chevrons labels from packages of York Peanuts and or York Peanut Butter labels (situated on larger size peanut butter jars) for a facsimile autographed black and white 5 x 7 photo. These photos also used the same picture that was reproduced on the glass tumblers.
The second series of tumblers were released in the following year 1961-62, however the glasses were not manufactured by Federal Glass this time around but produced by Dominion Glass with the letter D stamped in the bottom of each tumbler. These glasses were slightly taller at 4 ¾ and narrower at 2 ½ across the rim. Only 11 new glasses graced this 2nd series, 4 Toronto, 4 Montreal and 3 Detroit players. Although 4 of the same players were carried into the second series from the first, Frank Mahovlich and Dave Keon for Toronto and Jean Beliveau and Henri Richard for Montreal. Only Mahovlich had a new player bust design.
Most of the second series of glasses seem much harder to find than the first series and generally command much higher dollar values due to their scarcity but some of the first series are right up there as well.
Donald a active member of our forum has pointed out that there is an error in the spelling of Terry Sawchuk (Sawchuck) on the glass which has never been noted and is an uncorrected error, thanks Donald!
The so-called 3rd series or what is better known as the 1967-68 York Peanut Butter Glass Tumblers were issued a final time with a dramatically different new design and size. These glasses measured 5 ¾ Tall and were 3 across the open rim and came sealed with a molded plastic cap, a change from the metal lids on the earlier issue.
Only 6 different players were issued, three of each of these two teams, Montreal and Toronto. It would seem that York picked a goal tender, a defenceman and a forward player to represent the overall team perspective. These glasses had a photographic type of picture laminated on the glass front while the back of the glass would again have a referee infraction pose. Both Toronto and Montreal tumblers referee were in bilingual text on this issue.
There are also two different variations of the Keon glass in this third series, it is unknown if they were produced and released by accident or if they were preproduction test glasses, I would believe the latter to be true.
My opinions of the top 10 glass that are the toughest to find in the first two series are below but in no particular order, however, the Talbot and Mahovlich 2nd series are the least seen of all.
Jean Guy Talbot, Frank Mahovlich 2nd series, Dave Keon 1st series, Phil Goyette, Alex Delvecchio, Terry Sawchuk, Gilles Tremblay, Marcel Bonin, Jacques Plante and Albert Langlois.
Although there have been many different glasses released over the course of our hobbys history, none could ever compare to the quality, design and style that these early York premiums tumblers possess!
If you have any information or opinions to share, please feel free to post.