Fiat X1/99 Concept Forum: I really, really like that reasoning

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I really, really like that reasoning March 1 2005 at 4:08 AM		Alex Shepherd
Response to Now HERE is an absolutely insane idea!

Mac, The idea of taking a Ferrari and 'diluting' it to produce a FIAT - what great thinking! Many different manufacturers produce a 'budget' brand as a spin-off of their premium product... my mind is brimming with examples as I write this, e.g. Karcher waterblasters/Karcher 'Cip', Continental Tyres/Barum, Clarion car audio/Addzest, Smeg/Classique (kitchen appliances)... Usually the reason is that they want to compete with lower-priced competition without the risk of harming the reputation/resale value of the premium brand. Sometimes, manufacturers even seem to have gone the other way - taken a low-end product and offered it under the 'premium' brand - remember the Porsche 924? And of course, there is the example of Lexus: Toyota didn't want to use their own name. But I think there is plenty of scope to take a Ferrari, replace the components with cheap FIAT items (hell, most of the switchgear is probably FIAT already!), make the body a little cheaper to produce by cutting a few style corners here and there (like the plastic side intakes of the X1/9 compared with the Ferrari 308!) and stick a FIAT badge on it. I'd be happy, I think you would be happy, and Ferrari customers would certainly not be worried... -Alex

Responses

never gonna happen Alex... - BladeLawless on Mar 1, 2005

You're right, I was only daydreaming, and also right about... - Mac on Mar 1, 2005

you are absolutley right... - BladeLawless on Mar 1, 2005

seeing that we all own X1/9s, I don't think anyone here would be afraid of a wrench... - Mac on Mar 1, 2005

well, see the thing is Mac... - BladeLawless on Mar 3, 2005

I hear ya, but I am truly sunk - Mac on Mar 3, 2005

price of admission is only the start... - ash simmonds (adelaide, australia) on Mar 1, 2005

Ferrari by other name.. Dino.. and Fiat Dino - Myron Samila in Toronto on Mar 1, 2005

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