MARKETING: Queer eye for the V-8
By Marty Bernstein
Automotive News / September 29, 2003
GMC's Yukon XL Denali gets a lot of exposure on Bravo's "Queer Eye" show.
No one could be happier with the success of hit TV show "Queer Eye for the Straight Guy" than GMC brand promotion manager Clark Sanford.
GMC's Yukon XL Denali is getting tons of exposure through the reality show through a product placement arrangement with the producers.
In "Queer Eye," the Denali XL gets heavy exposure from the opening sequence - a head-on shot of the Yukon with a personalized license plate, "Fab 5." And there are plenty of other interior and exterior shots.
Designer names and ultra-chic retail stores also get major exposure plugs for donating merchandise via product placement.