KRAFT FOODS SCRAPS PLAN TO ILLUMINATE MOUNTAIN
BERLIN | Kraft Foods Inc. has decided against a plan to illuminate Germany's highest mountain, bowing to protests by environmental groups and politicians.
Kraft had wanted to light up the 9,718-foot Zugspitze peak in the Bavarian Alps on Friday with more than 100 high-powered floodlights, hoping the publicity would raise awareness of its efforts to promote nature conservation.
''Without broad support for this event … we do not want to pursue its implementation anymore,'' Stephan Becker-Sonnenschein, spokesman for Kraft's German unit, said on the company's Web site over the weekend.
Local politicians and conservation groups like the German Alpine Club, which is dedicated to preserving the Alps, had denounced the planned 15-minute lighting as a commercialization of nature. (AP)
http://www.mcall.com/business/local/all-briefing-ajul19,0,5978958.story?coll=all-businesslocal-hed
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