Dan Paradee, spokesman for the Maine Turnpike Authority, dressed up as a moose Monday and waved to motorists as they headed south through the toll plaza. Toll takers were expected to give away 25,000 "moosepads" - computer mousepads with a photograph of Mt. Katahdin - by the end of Labor Day.
"It's a way to say thank you to the people who came to visit us this summer," Paradee said. By 3 p.m., nearly all the mousepads had been given away.
Paradee said the turnpike authority expected to take tolls from about 180,000 vehicles on Labor Day. Although that might seem like a lot, he said traffic counts for the months of June, July and August have been flat.
"Traffic has been down a bit at the York toll plaza, which is usually an indication of tourism activity within the state," Paradee said.
Not everyone in the tourism industry was affected by the weather. Bayley's Camping Resort in Scarborough experienced one of its best seasons ever, said manager Tyler Gibbs.