Sylvestor Stallone will be marketing Sly Water from Mount Rainiers Carbon glacier starting in March.
Glacia Nova has partnered with Stallone to produce the bottled water from the 10,000-year-old Mount Rainier Carbon Glacier, on the mountains north face.
A 16-year-old company with rights to the glacier, Glacia Nova has remained relatively small. Existing products include Vivali health and performance water, Akali functional water, and Serac glacial milk. Local mountain climber Jon Corriveau originally founded Glacia Nova, and John Destito now acts as CEO.