Axe is produced by Unilever Corporation. Anyone that finds thier commercials to be offensive should go to unilever.com, go to thier feedback page, and tell them about it. Also, they have a page of thier website, where you can find out about what other brands they offer, such as Butterball, Hellman's, and Dove. Familiarize yourself with thier products, and refuse to buy *any* of thier products, as long as they continue to run such degrading and insulting ads. One thing that I think is particularly sad about Unilever, is they market Dove, in a very nice campaign for real women, which uses real women as models, instead of anorexic, over made up manequins. Unfortunately for them, I think thier Axe ads make thier Dove ads look empty and hypocritical. The bottom line is thier bottom line. If you don't like thier ads, or find anything else about the company offensive, refuse to buy thier products. The only thing they truly understand, is that if they find out thier offensive ads are causing them to lose sales all the way accross the board, then they will change it when enough people get fed up and tell them about it to make a difference.