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Marketing psychology!

July 22 2009 at 6:46 PM
MDriskill  (Login MDriskill)
Group #188948

Response to Great info Mike


It has always seemed to me that we Americans have a sort of "latest and greatest" buying philosophy, while Germans tend to be much more careful about small differences in prices and features.

In other words, had these pistols been US products--no doubt the 65 would have been dropped as soon as the 80 came out! But in Germany, the 65 survived, re-cast as the cheaper all-round pistol in the lineup. It in fact thrived in this role, ultimately staying in production until the late 1990's and thus out-living several generations of spring, CO2, and SSP-powered FWB successors.

I also thought it was strange that Beeman continued to market (and price) the 65 as a top-line match pistol, when it fact it was obsolete in that role, even according to the factory! But still, there's no denying it stayed at the top of the hill for a long time, and is one of the great classics of airgun history.

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