I do believe in reincarnation, have read numerous books about it from Ian Lawton and Michael Newton specifically -- and I find it to be quite a rational belief. Although I still have problems with some aspects. Although as with any belief system, an apologist can explain away these "problems".
As an aside, there is a belief that new souls are continuously being created. Most researchers believe that souls can incarnate in different worlds, and even realms, but that we usually have a favorite.
Yes, that would make this a hell of sorts. That is in line with the Buddhist idea that our goal is to stop the cycle of reincarnation. Whereas the western researchers I cited believe that we reincarnate because we want to. That incarnating is the best way, and maybe only way, to learn certain lessons.
House Of Love
This thing we tell of can never be found by seeking, but only seekers find it.
~Abu Yazid