Who said anything about win at an all cost mentality? You can have a competitive soccer team and have that same team maintain high GPA's. It's not one or the other. Usually at most institutions most of the athletes maintain very high GPA'S to keep their academic and athletic scholarships.(After all this is not football we are talking about.) The more success a team achieves in both areas, the more, talented top scholar athletes that will be interested in attending that program and improving both the college and its soccer program.