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Media Deals: Why They Fail

by Eguie

 
Media Deals: Why They Fail
Posted by: Tom Lowry on November 03

On Monday night, 150 or so of the media elite gathered at the Thomson Reuters headquarters in New Yorks Times Square to listen to a panel discussion focused on one basic notion: how badly theyve all screwed up.

The panel was assembled to help promote a new book, The Curse Of The Mogul, Whats Wrong With the Worlds Leading Media Companies, in which the co-authors skewer media executives for their companies poor financial performance over the years and for propagating a myth about the necessity to do mergers. Needless to say, there was no shortage of opinion on Monday night.

Lead panelist and co-author of the book, investment banker Jonathan Knee, kicked it off by saying that media executives have essentially tried to merge their way to excellence by convincing the world there is something special and magical about media.


Here are a few more highlights from the panel, moderated by New York Times media columnist David Carr, who described The Curse of the Mogul an intellectually honest book but then drew laughs when he said he worried that its title is vaguely satanic.

Former cable executive and now partner of investment firm InterMedia Partners, Leo Hindery Jr. slammed Barry Dillers dealmaking record. Do you think (Time Warner CEO) Jeff Bewkes and (News Corp. Chairman) Rupert (Murdoch) go to sleep at night worrying about what Barry did today? They could care less.

Hindery said he admired Murdoch for his vision and said todays media executives are mushy and have no soul, no vision.Can anybody tell me what the vision at Viacom is today?

Time Warner CFO John Martin, who spent a lot of night distancing himself from the disastrous AOL-Time Warner deal that happened when he wasnt in his current job, said his company is now moving toward becoming a more focused company. He emphasized that it doesnt need to do deals. Abstinence is the best policy.

When Carr asked what media company has done a good job, Susan Lyne, the former CEO of Martha Stewart Omnimedia and currently CEO of Gilt Groupe, cast her vote for ESPN, which she says has stayed true to its mission. But she did note that its one mistake was getting into restaurant business.

On the possibility of a merger between NBC Universal and Comcast, Hindery said both guys really need it, referring to (NBCU parent) General Electric CEO Jeff Immelt and Comcast CEO Brian Roberts. Brian has the carryover (from the failed attempt to buy the Walt Disney Co.) and he cant lose another one. That said, Hindrey wouldnt predict whether the deal would be a success.

In a closing shot, Hindery told Knee that after writing this book you are never going to have another investment banking client again.



Escrito desde Nov 4, 2009, 8:04 PM
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