I would love to see Hyak get the attention it deserves. John Kircher (the Kircher family head of Crystal) has much bigger fish to fry currently:
1.) Lack of snow, and late opening
2.) Learning the Snoqualmie areas and business model
3.) Getting a new lift completed
4.) Getting healthy, as he is very sick with cancer...
My order is probably wrong.
Personally, I think email blasts would be premature right now. But once the season is rolling and high priority items have been handled, coming up with a usable email address shouldn't be too hard.
Here is an article I found on the Kirchers: http://www.boyne.com/BoyneMountain/About/History.html
There of course is a lot more information on the family on the web, and not all of it has their stamp of approval.