Exactly, most people are put off from this sport because of the specialized equipment. They come out and see the "hunter" class ruled buy guys with thousand dollar rifles and bigger scopes than they have seen with giant custom sidewheels. When hunting I can bracket to range easily because I know the average size of my intended target.
Before my wife shot in her first of this type of match last week I sat her down with the rifle, showed her how to focus the scope on the target, and told her to look at the sidewheel to see what the range was. Her first reaction was "isn't that cheating?". lol