It's related to a question Juergen asked last week about another manufacturer which is distributed by Tank Models. I don't know if Tank Models bought the molds or if they are cooperating with EuroModels but the two are definitely connected. On their web-shop, the models are listed under their our brand:
But if you click on the individual models, the page's title says "EuroModels Plus".
Some of the things are definitely new, like the Krupp Waffentrager, early Churchill IV turret and the German truck accessories. No idea if they updated the EuroModels but from the pictures, they look the same.
There is a little more information on their "About us" page located here:
Hope this helps,