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Hamilton joins the 40th birthday celebrations of the children’s charity AMADE-Monaco

November 2 2006 at 7:51 AM

Anthony Tsai  (Login AnthonyTsai)

Time For The Future

Hamilton joins the 40th birthday celebrations of the children’s charity AMADE-Monaco, (Association Mondiale des Amis De l'Enfance)

(Monaco/Biel, November 2, 2006) – The charity AMADE-Monaco celebrates much more than its 40th birthday with a special gala organized by Sabine Ferber and 23 youngsters from all over the world. Over 400 international guests joined the charity’s honorary president, Prince Albert II of Monaco, to pay tribute to the organization’s work to benefit thousands of children around the world via its huge spectrum of projects, ranging from educational programs in schools, to celebrity fund-raising. Monte Carlo’s “Salle des Étoiles” is used to accommodating stars and this evening was no exception with VIPs such as BONO from the group U2, Prince and Princess De Pogliniac and Baron Hotinguer on the guest list. And Hamilton added an extra candle to the AMADE-Monaco birthday cake through the auction of a special watch.

Hamilton came to collaborate with AMADE-Monaco thanks to its Monaco-born ambassador, quadruple world champion free diver Pierre Frolla. During the 2006 Monaco Formula One Grand Prix he completed a spectacular free dive to a depth of over 50 m to ‘rescue’ the famous damier checkered flag to raise money for AMADE-Monaco. At the gala there were many bidders for the Hamilton Khaki Navy GMT Monte Carlo watch worn by Pierre during the dive, number four of an edition limited to 2006 pieces. The watch raised EUR 45 000 for the charity. This was the highest price paid for any of the items auctioned, reaching 90 times its opening bid. Pierre Frolla and Matthias Breschan, Hamilton CEO, presented the watch to the lucky bidder. Hamilton added the money from the auction to proceeds from the worldwide sales of this watch model to make a significant donation to AMADE-Monaco.

Hamilton was founded in 1892 in Lancaster, PA, USA. Known for innovative design and watch technology, Hamilton is a member of the Swatch Group, the world’s largest watch producer and distributor, with 157 production sites in Switzerland. The Swatch Group is the official timekeeper and data-handling operator for the Olympic Games and other major international sporting events. Hamilton is also a Hollywood star with product appearances in over 300 movies.

The Monaco-based charity AMADE-Monaco was founded in 1966 by Princess Grace of Monaco. AMADE-Monaco is committed to the protection of children's rights, regardless of their gender, race, religion, language, culture, social background or political opinion. AMADE-Monaco has a network of 20 affiliates around the world.




Picture #1: Matthias Breschan (CEO Hamilton) and Pierre Frolla (Hamilton ambassador) giving the watch and the flag to the auction winner

Picture #2: from left to right: Dr Michael Mac Namara, Miss Maja Miljkovic, Miss Sabine Ferber, S.A.S. Prince Albert II, Bono & his wife Alison, S.A.R. Duke of Calabria, S.A.R. Duchess of Calabria, Mrs Grütter, Mr Christian Grütter, CEO UBS (Monaco) S.A in the back: Minister Mr. Paul Masseron, Mr. Bernard Lambert, Mr. Campana,and Father Apollinaire


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