An Evening of Social Responsibility, Radical Business Philosophy & Free Ice Cream
Jerry Greenfield met his best friend, Ben Cohen, in junior high school while growing up in Brooklyn, N.Y. Following Greenfield’s graduation from Ohio’s Oberlin College as a pre-med student and several unsuccessful applications to medical schools, he and Cohen decided to fill their mutual dream of running a business together. Research and a $5 correspondence course in ice cream making led them to open a small parlor in Vermont in 1978. Today, Ben & Jerry’s Homemade Inc. is a $300 million ice cream empire and a model for American business success. Greenfield and Cohen have been recognized for fostering their company’s commitment to social responsibility and creative management with several national honors, including the Corporate Giving Award by the Council on Economic Priorities and the U.S. Small Business Persons of the Year Award. In 1997, the partners co-authored a guide entitled Ben & Jerry’s Double-Dip: Lead with Your Values and Make Money, Too.The best-seller addresses the promises and pitfalls of values-led business and serves as an inspiration for the growing influence of socially conscience corporations. Tickets for the Jerry Greenfield event will be available while they last, beginning on Monday, March 29, 2010 at 9 a.m.
Posted on Oct 15, 2009, 7:17 AM from IP address 121.121.181.132