I often plan my menus around them. Sometimes they have some really great prices on stuff and it isn't just the front page. You have to dig a bit. Yes, these are often convenience items, but we do buy convenience items and it is nice to stock up on them when they are half price or even less sometimes. I pretty much only shop at one store and costco so I don't read any of the other ads. Other stores are just too far out of the way.