Cosmetic surgery 'is wrecking lives as profit prioritised over patient care'
By
Natasha Courtenay-Smith
Last updated at 7:46 AM on 22nd April 2009
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Thousands are risking their looks - and even their lives - as a growing number of cosmetic surgeons place profit before patient safety, experts have warned.
More than 35,000 people go under the knife every year in their quest to improve their appearance, and the industry is worth more than £1billion annually, according to the British Association of Aesthetic Plastic Surgeons (BAAPS).
But a recent undercover survey by Which? revealed widespread evidence that prospective clients are being subjected to hard-sell techniques, and concluded that sales targets are often taking precedence over integrity.
BAAPS has also recently warned that lives are being put at risk by cowboy cosmetic clinics using irresponsible adverts to seduce women into having multiple operations at once, and raised concerns about adverts encouraging false expectations of cosmetic surgery.
Douglas McGeorge, past president of BAAPS, said: 'For some clinics, it's all about getting people through the till, rather than patient care.'..................
More here:
http://www.dailymail.co.uk/femail/article-1172411/Plastic-surgeons-wrecking-lives-putting-profit-patient-safety.html
