Man, how the mighty have fallen.
Sports Collectors Digest has gone from being a weekly that required you to hire a small boy with a wagon, to lug it home (back in the day!) to a mere shadow of itself. Issue recently arriving only weighs in at about 40-some pages. At one time, there was so much great content that avid collectors would pay for a Fedex option, to get their issue faster and not miss out of stuff already being sold.
Ads are now all but gone and the publisher is trying to make it up with improved content. It IS better reading, but I doubt I'll resubscribe when my time comes up for renewal.
On the very faulty logic that my situation is probably typical, and that at this time, the typical subscriber has half of his subscription to run, I'll guess that they go under in a half year . . . ie, another 26 issues.
Not cheering for this, don't get me wrong. But this looks inevitable to me, just a question of when they stop the print edition. On a brighter note, their website is pretty good, but not many publishers have figured out how to turn the internet into a real money-spinner. Ad revenue can only get you so far, and then the trick is to get readers to pay for content, but few have been able to successfully swing this (Wall St Journal, etc.).
So, all: what's your prediction?
