Dear Neville,
Below, I discuss the evolution of putter length and lie from 3 perspectives: 1) History, 2) Marketing, 3) Performance.
HISTORY
Historically, clubs have varied in lie from about 54-55 degrees for drivers at about 43-45 inches long to wedges at about 64 degrees lie and 35 inches long. Putters have usually been a little shorter than any other club in the set until the broomstick came around, so that means they have typically been 35 inches or under. the Rules of Golf bar putters being under 18 inches in length. Below I survey old putters from paintings and photographs, estimating the length and lie from measurements of the images and using some standard assumptions (e.g., grips are 10+ inches long, putter heads are around 4+ inches long). The guestimates are pretty rough.
Originally, putters were just another wooden headed, wooden shafted club like all the rest, and the lie was established by the shaping of the club head to which the shaft was attached with windings. This 1840s putter is typical:
McEwan Thornwood Putter
Old Tom Morris used a club like this that appears to me from a photograph (Chapman's The Rules of the Green (1997), p 29) to be around 30-33 inches in length held with the palms centered mid-thigh and the ball played out from the feet about three putter heads from tip of toe to heel of putter. Roughly, that puts the hands about 25 inches off the ground and the hosel meeting the ground about 13 inches out from the hands. That's a lie of about 63 degrees, and a length of about 32 inches. In comparison, a driver of the same era (Chapman book, photo on p 92) shows the hands centered between the waist and crotch and the hosel meeting the ground about seven clubheads from spot below hands to heel of driver. Roughly, the hands were about 35 inches high and the hosel met the ground about 32 inches out, suggesting a lie of about 48 degrees and a length of about 46-48 inches.
The well-known Charles Lee painting, "The Golfers," from 1841, reproduced in Michael Hobbs' Golf in Art (1996), p 35, shows a putter held between the waist and crotch above the toes with hands centered about 32 inches high with the toe-heel distance about 12 inches. That's roughly 69 degrees of lie and a length of about 34-35 inches.
In about 1880, a photo of Alec Tait shows him putting with a long-nosed putter common in the day. The hands hold the putter just above the knees perhaps 25 inches high and the hosel is out from the toes a good 14 inches or more. That's a lie of around 60 degrees, and a length of perhaps 32 inches (Olman & Olman, Encyclopedia of Golf Collectibles (1985), p 282).
Willie Park Jr. patented his "Wry Necked" putter in 1894, and this putter was pretty flat, probably under 70 degrees in lie (Olman & Olman, Encyclopedia of Golf Collectibles (1985), p 113).
In the 1890s, putters appeared with 90 degrees lie, such as the one made by the Simplex company (Olman & Olman, Encyclopedia of Golf Collectibles (1985), p 87). These clubs were outlawed, along with the Schenectady and other putter designs that too closely resembled croquet mallets.
In the 1900-1905 era, the BGI company (Bridgeport Gun Implement) in Connecticut made a putter with an adjustable lie (Olman & Olman, Encyclopedia of Golf Collectibles (1985), p 100).
Another painting, circa 1900, in Hobbs p 41, shows one of these old putters being held with the hands mid-thigh above the toes with palms centered about 25 inches high and about 10-12 inches out from toes to the hosel. That's a lie in the 64-68 degree range, and a length of about 32-34 inches.
The Mills putter circa 1905-1910 was a metal-face version of the long-nose wooden putter of days of old, with the typical very flat lie (The 20th Century Golf Chronicle (1998), p 43).
Putters apparently became fairly short around 1900-1915, as shown by this photo of Harold Hilton:

Harold Hilton, 1911 (The 20th Century Golf Chronicle (1998), p 55).
Hilton is holding the putter with hands about 24 inches high above the toes and the putter hosel is out about 10 inches. That is a lie of about 67 degrees and a total length of about 30-33 inches. The crouching, open stance was fairly typical of that day, as is shown in paintings as well (Hobbs, p 73, Allen C. Sealy painting of 1892 -- open stance, hands just above knees, putter hosel out about 10-12 inches from toes; and Hobbs p 116, the B. Turner painting of 1912 with the putter held just above the knees, the stance open, and the hosel about 9-10 inches out from the toes).
A photo of JH Taylor holding his putter circa 1920 (Hobbs p 112) shows the length to be about 30 inches total, and the lie appears pretty upright. Although these putters were made with a fairly upright lie, apparently the style was to putt toe-up, as shown in photos circa 1910-1920 in Chapman, pp x and 123.
Sometimes, the player holds the putter far down the shaft, as is shown by Johnny Laidlaw (Ted Barrett, The Chronicles of Golf (2000), p 29) holding what appears to be about a 35-inch putter with his hands halfway down the shaft with palm centers only about 18 inches off the ground and the hosel out about 10 inches. The lie would be a very flat 60 degrees or so.
Harry Vardon in 1914 was using a very short putter with an upright lie, probably under 25 inches long (The 20th Century Golf Chronicle (1998), p 67).
The legendary Walter Travis is shown in a photo (Chapman p 240) apparently circa 1915 with his hands just above his knees and the putter about 8-10 inches out from toes to hosel, seemingly flat on the ground. That represents a lie in the 68 to 72 degree range and a total length of 30-32 inches.
Around 1910, a younger Walter Travis is shown photographed in an advertisement for the Haskell rubber core ball in his putting stance (Ted Barrett, The Chronicles of Golf (2000), p 15) holding his putter (not a Schenectady) just above the knees with the hosel 6-8 inches out from the toes (lie in the 72-76 degree range, length about 30-32 inches).
Here is the Schenectady putter head:
Here is Walter Travis holding the Schenectady putter aloft:
Gene Sarazen is shown in 1922 continuing this open-stance style with a putter that is not much over 25 inches long played with hands above the toes about 18-20 inches high and the hosel off the toe about 4-5 inches, for a lie between 74 and 79 degrees (The 20th Century Golf Chronicle (1998), p 95).
In the 1930s, Sarazen is photographed holding his putter with hands just above the knees about 24 inches high and the ball about 8 inches out from the toes for a lie of around 71-72 degrees and a length of about 30 inches (Will Grimsley, Golf: Its History, People and Events (1966), p 69).
In 1926 Bing Crosby is shown putting with the putter held mid-thigh about 26-28 inches up and the hosel out 8 or so inches from the toes, for a lie in the 73-74 range and a length of about 32-35 inches (The 20th Century Golf Chronicle (1998), p 113).
Later in 1929, a photo of Bobby Jones shows him square to the putt line with the putter about 10 inches out and his hands centered in mid thigh. That's a lie in the 70 degree range, and a length of about 33 to 35 inches. A photo of the "Calamity Jane" shows a flat lie (Olman & Olman, Encyclopedia of Golf Collectibles (1985), p 116).
Sam Snead in 1937 is shown holding a putter than is no longer than 32 inches and is middlish upright, probably in the 72-76 degree range (The 20th Century Golf Chronicle (1998), p 175).
Bobby Locke in the 1940s and 1950s used a putter held crotch-high above the toes about 30 inches and with the hosel out about 8-9 inches from the toes. That corresponds to a lie in the 72-74 degree range, and a length of about 35 inches.
Cary Middlecoff's putter in 1945 appears to be about 35 inches long with a flat lie (The 20th Century Golf Chronicle (1998), p 212).
Ben Hogan in 1948 at the US Open at Riviera appears to be using something similar to a Spalding Cash-In putter held about crotch-high and with the hosel out about 8 inches from his toes (The 20th Century Golf Chronicle (1998), p 230). That's roughly 75 degrees of lie and 32-35 inches in length.
This 1949 phot shows the crotch-high hands with the putter hosel fairly close to the feet. Since Hogan was short, I estimate his crotch height at about 30 inches. If the hosel is out 6-8 inches, the lie is in the 76-78 degree range.
In 1953 Hogan is shown holding a putter that is about 33 inches long with an upright lie perhaps 76 degrees (Will Grimsley, Golf: Its History, People and Events (1966), p 184).
Hogan at the 1959 US Open at Winged Foot used a Bullseye that appears to be 32 to 35 inches long with a lie in the 71-73 degree range (Will Grimsley, Golf: Its History, People and Events (1966), p 111).
At the 1959 Colonial, it looks like Hogan used a putter of the Bullseye or Cash-In sort that appears to be about 33 inches long (The 20th Century Golf Chronicle (1998), p 299).
Mickey Wright in the mid- to late-1950s used a Bullseye putter that was about 32-35 inches long, which appears to have a lie in the 71-74 degree range (Ted Barrett, The Chronicles of Golf (2000), p 140). Her putter in 1959 appears to be in the 32-35 inch range with a lie of about 74 degrees (The 20th Century Golf Chronicle (1998), p 316).
Billy Casper's putter in the 1960s appears to be about 35 inches long played with hands mid-thigh over the toes and the hosel out only 5-6 inches from the toes, for an upright-ish lie of 77-79 degrees (Ted Barrett, The Chronicles of Golf (2000), p 314).
Bob Rosburg in the 1960s held his putter with a baseball grip, right hand low, centered above his knees about 25 inches high, with the hosel out from the toes only 5-6 inches, for a lie in the 76-79 degrees range and a length of about 30-32 inches (Ted Barrett, The Chronicles of Golf (2000), p 314).
Jack Nicklaus' putters in the 1963 and 1965 Masters appear to be under 35 inches long, perhaps 33 inches (Will Grimsley, Golf: Its History, People and Events (1966), p 136, 142).
The putter Nicklaus used in the 1967 US Open at Baltusrol doesn't appear to be much over 30-32 inches long with a lie around 71-72 degrees (The 20th Century Golf Chronicle (1998), p 364).
Brian Barnes in 1967 appears to be using a putter that is 35 inches long with a lie 71-72 degrees (Ted Barrett, The Chronicles of Golf (2000), p 162).
Chi Chi Rodriquez appears to be using a 33 inch or so putter in the late 1960s (Will Grimsley, Golf: Its History, People and Events (1966), p 164).
Bruce Fleisher in 1968 appears to be using a Ping-style putter about 35 inches long with a lie around 71-73 degrees (The 20th Century Golf Chronicle (1998), p 374).
Frank Beard in the 1969 Ryder Cup used a Bullseye that appears to be 35 inches long with about a 71-73 degree lie (D. Steel & P. Ryde, eds., The Encyclopedia of Golf (1975), p 38).
In 1973 Johnny Miller won the US Open at Oakmont with a putter held mid-thigh (about 26 inches high) and played with the hosel 6 inches out from the toes, for an uprightish lie of about 76 degrees and a length of about 31-33 inches (The 20th Century Golf Chronicle (1998), p 412).
Hollis Stacy appears to use a 32 inch putter of the Bullseye type with a lie of about 72-74 degrees in 1978 (The 20th Century Golf Chronicle (1998), p 454).
Juli Inkster appears to use a 35-inch PING in 1981 (The 20th Century Golf Chronicle (1998), p 478).
Gary Player appears to be using a 32-34 inch putter with about 72-74 degrees lie in 1983 (The 20th Century Golf Chronicle (1998), p 489).
Seve Ballesteros seems to be using a 34-35 inch Ping Anser-type putter with a lie of about 71 degrees in the 1984 British Open (The 20th Century Golf Chronicle (1998), p 497).
Gary Koch in 1984 is shown using a 34-35 inch heel-shafted blade with a middlish lie in the 72-74 degree range (The 20th Century Golf Chronicle (1998), p 500).
Hal Sutton in the 1986 Memorial appears to use a 33-34 inch Ping (The 20th Century Golf Chronicle (1998), p 514).
This 1998 photo shows lee Janzen with his 33-inch putter and also shows him setting up so that the hosel is two putter head lengths out from his toes, roughly 8-9 inches. His hands appear to be positioned about 26 inches up above the toes, so that corresponds to a "standard" lie of about 71 degrees.
Here's Phil Mickelson this year at the 2004 Masters with his 33.5-inch heel-shafted blade modeled on Palmer's Wilson 8802:
This nearly brings us full-circle back to 1900-1920, with the putter held just above the knees, in this case probably 27 high, and the hosel played off the toes maybe 8 inches out, for a lie in the neighborhood of 74 derees. It looks like he has the toe up a bit in the photo.
Here's Mickleson using his 33.5-inch Futura putter, showing his hands just above the knees and the hosel out from the toes about 8 inches.
All the above suggests that putters were somewhat long up to around the 1890s and then became short into the 1920s and 1930s. Around the time of Bobby Jones, the putters started getting longer again, and have hovered around 30-35 inches since. They have been mostly 35 inches or thereabouts since the 1950s, which corresponds with the post-WWII industrial boom and television-marketing era in the US.
MARKETING
According to the anthropometry (measurments of human bodies) compiled by NASA for use in designing capsules or space craft cabins, the 40-year-old American male has a crotch height of between 31.3 inches (5th percentile), and 36.7 inches (95th percentile), with the 50th percentile at 34.0 inches. This goes with a total height or stature of 66.8 inches (5th), 70.8 inches (50th), and 74.8 inches (95th percentile). The range from 5th to 95th percentile comprises about 90 percent of the adult male American population (caucasian and black). The wrists typically hang to crotch height, and in bending to address a putt, the golfer lowers the wrists an additional 5-8 inches usually. This sets the wrists above the ground somewhere between 23 and 29 inches (average of 26 inches). The standard length from shoulders out to eye pupils is about 8-9 inches for this population, and the shoulders center above the balls of the feet for balance at address. Consequently, the hosel is not likely to be any closer to the toes than 6 inches and is more likely to be in the range of 8-9 inches out from the toes. If the assumed dimensions are 26 inches for hands and 9 inches for hosel out from toes, the lie would be 71 degrees (19 degrees off vertical) and the length would be 32-34 inches. To the extent the golfer does not like bending forward at address, the hands end up higher and the hosel a little closer to the toes, perhaps 28 inches and 8.5 inches, or a lie of 74 degrees (16 degrees off vertical -- more upright) and a length of 34-35 inches.
This information suggests that today's putter manufacturers are producing putters aimed at the fattest part of the market -- the average American male -- and further suggests the expectation is that the average golfer will use an average setup (i.e., not very good). Hence the "standard" 71 degree lie and 35 inch putters. The golfer can always grip down on a too-long putter, but cannot grip up on a too-short putter. Hence, manufacturers err to the too-long side. This usually encourages golfers to grip the putter too high up, with the result that the elbows poke out and the arms don't properly hang in a relaxed way AND the 71-degree lie is too flat so that the heel is up off the ground. This makes the golfer flatten the sole out by bending a little more at the waist and sliding the putterhead farther out, so now the gaze is all off. Lot's of golfers miss-perceive the hole with this setup and miss the putts, usually to the right. A correct setup and alignment strikes these ill-trained golfers as if the putterface is aimed way to the left.
If the golfers by chance uses a good arm-hang in his setup, then the hands end up at the very bottom of the grip material on a 35-inch putter and the lie is closer to correctly flattening the sole to the surface, without too much toe-up or heel-up.
The idea that the putter is 35 inches to accomodate the golf bag makes some sense. Typically, wedges are in the 35-36 inch range and are the shortest iron. The idea is to have the top of the bag not much lower than the shortest clubhead, so the tallest clubs don't stick too high up out of the bag and risk getting damaged. So to make the putter much shorter than that would mean redesigning bags or risk getting the putter jammed down inside.
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PERFORMANCE
Pros get fitted. With the demise of hand-made golf clubs and the rise of modern mass production and mass television-based marketing, the golfer got lost in the rush to profits. Only recently have the putter manufacturers started to acknowledge that even average golfers really need to be fit to their clubs, and only then basing the fitting upon good, sound postures and techniques.
This is what jeff Jackson at Swingweight.com says about putter fitting and lie:
Obviously putter length is a major factor in putter fitting. A longer shaft is preferred by those who stand more erect when putting, while a shorter shaft is best for those who tend to bend over a great deal. Do keep in mind that according to USGA Rules, a putter must be at least 18” in length; there is no length maximum however. As a putter is made longer, its shaft will feel more flexible, so if an overlength putter is desired, a stiffer shaft may be required to maintain consistent feel. At this point, the specification known as “lie” needs to be considered as well. Lie is defined simply as the angle formed between the shaft and the ground when the putter is held in playing position. A longer shafted putter will effectively become more upright, by approximately 1 degree per ˝”. Putter lie will have a decided effect on how the golfer positions the club on the ground at address (and impact.) Putter lie will have a limited direct effect on putt direction due to the low loft of a putter. (The lower the loft, the less effect lie will have on ball direction.) To check putter lie, the player takes the normal address position; if the sole center rests on the ground, the lie is correct. If the toe is higher off the ground than the heel, the putter should be flatter; if the toe rests on the ground more than the heel, a more upright putter should be considered. Lie, much like loft, may be adjusted a couple of degrees if the player is happy with the cosmetic look of the current putter.
Swingwqeight.com, Putter Fitting Factors
If the average American male setup with eyes over the ball and gaze straight out of face and arms hanging naturally, he would probably want soemthing on the order of a putter with 76-77 degrees of lie and a 30-32 inch putter. If he setup with the eyes a little inside the ball, gaze straight, and arms hanging naturally, he would probably like his putter a little flatter at about 73 degrees and a little longer at 32-34 inches.
The main culprit seems to be that not very many golfer have a good handle on how far the ball should be played out from the stance. Manufacturers just make club for what the "sweestspot" of the market considers normal and easily acceptable and useable without much strain or knowledge. That's why I say if you buy a putter off the rack, you're asking for a case of "average-itis" in your putting game.
Here are some further resources of interest:
HISTORY
Golf Club History
David Nicholls, History of the Golf Club (1998)
Antique Golf Clubs from Scotland: Clubmakers
WOOD CLUB & MODERN CLUB COMPARISONS
Club Head Descriptions
Swingweight.com, Where are Standards
Swingweight.com, OEM Iron Specs
History of Camality Jane: Golf Links to the Past
Puttting: Golf Links to the Past
Clubmasters, Loft and Lie
MODERN CLUB SET SPECS
PING GOLF COMPANY - CLUB SPECIFICATIONS
Nicklaus Golf Equipment - 2003 Product Specifications
Thomas Golf, Pro-Line Womens Ti Driver
Callaway - Great Big Bertha II 380cc Driver
ANTHROPOMETRY / HUMAN FACTORS DESIGN CONSIDERATIONS
Ergoworld - Human Factors in Design
Ergoweb® - The place for Professional Ergonomics
Interesting Human Factors sites
Physical Development #2
NexGen Ergonomics - HumanCAD
NASA-3000-STD: Man-Systems Integration Standards (MSIS)
Human Anthropometric data
University of Paris, Anthropometric Data Bank
Fire Rescue, Female Firefighter Anthropometry
Cheers!
Geoff Mangum
Putting Theorist and Instructor
Geoff Mangum's PuttingZone
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