Here are some quick thoughts on the discussion:
-Check out the report at
Balance-Certified Golf to make up your mind
about the technology being real or bogus. (BTW, no offense taken. You
guys have been misled for far too long by golf equipment manufacturers.)
One out of 10 folks report very little change in putting performance.
Three out of 18 report little change in the drivers. It is always
possible that any given customer could be a member of the minority. Our
fitters are not instructed to "make the sale no matter what." If the
customer is not 100% on-board with measurable results, then we would
rather him not buy the product. With this logic, we have received
extremely high consumer satisfaction ratings. Interesting that BCG is
just about the only company in Golf with this approach. We find that this
approach allows customers to decide for themselves. Thus they are not
beat over the head with "Golf Equipment Magic." Results is the key.
- The physics behind the performance gain in putters and drivers is
similar. There is a lot going on with the structural dynamics of the
club, but timing is key. The "flow of motion" is smooth when the balance
is optimized. This results in better control and more center hits.
- The fitters are growing into our processes. It takes time to learn the
physics and they like to prove it to themselves as they fit customers. We
are constantly learning from our fitters too...
- The Pro Launch is a good shaft. However, as long as the shaft fits the
user, perturbations in ball flight parameters can almost always be
measured. We have been using several UST shafts lately with extremely
good results. UST has a great engineering team.
- BTW, look for big progress for BCG in the Canada market this year.
There are a bunch of good golfers up there...Note that BCG does have have
a referral program...
Jeff Lindner
Balance-Certified Golf