Looking at the hole for 4 seconds is an old Billy Mayfair tip in one of the magazines from the late 1980s or early 1990s. He didn't recall it when I asked him about it in the late 1990s.
I have talked about how this focusing on the space of the hole for a minimal time (more than 2, less than 5 seconds) helps allow the brain to "sort thru" the visual and physical information it has (under quiet working conditions of still body and eyes), and this sorted spatial awareness helps the movement planning and execution. In general, this can be a helpful tip on almost any putt, long or short, but it does cause a potential conflict in the case of breaking putts because there is a "two-mindedness" afoot: 1. roll the ball on the real surface so it curves into the hole with good entry speed; and 2. aim the ball straight at a target and putt straight with the imagined expectation that the ball will roll straight and arrive and stop at the target destination.
Actually, you can do BOTH if you want to. First see the real curve into the hole, look at the hole for about 4 seconds, and then shift focus to the target spot near the hole as a "ghost hole" for the imaginary straight putt at the target, and look at this "ghost hole" for about 4 seconds with the intention of rolling the ball just there.
It's a helpful brain tactic. Not terribly different from a realtime visualization of the intended putt or shot.
Cheers!
Geoff Mangum
Putting Coach and Theorist
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