About two weeks ago I went to their new 58th and Columbus Circle location to investigate donor frozen eggs with them. Let me tell you...that location was GORGEOUS. It's the most beautiful RE's office I've ever seen and appeared to have new state of the art equipment. Mind you, I think SIRM's office is very nice and relaxing and also that Columbia's was pretty decent. I wondered to myself how in the heck they were going to be able to pay the bill for this location at the prices they charge. I think the combination of the cost of the new location, Alexis Stewart...and don't forget...his facility was really the only facility featured by name on last week's Dr. Oz program..complete with face time for Dr. Zhang...are only likely to make their prices go even higher.