AJ does an awesome job giving you the smallest bit of information to get the greatest results. His best job ever might be in his Marketing. He chose the words "Magic Move" & "Truth about Golf" to catch your attention and force you to look at what he is selling. And the Truth is his delivery works. Even though the premise is old, not debating that, he has simply reeled us in through Marketing and those of us who were open minded enough to try it - have benefited from it.