you have to keep checking on a regular basis. I have found some SUPER values of at least 50% off and some for 75% off. For example, I picked up a Casio G-Shock G-2500 at a Wal-Mart for $25 USD. The Casio MSRP is $79.00, and it's still in the current catalog. This is just one example of BIG savings at a major retailer. You have to be consistent and patient.