HOW TO ATTRACT DRUMMERS FROM OTHER PERCUSSION DISCIPLINES??

I am a piper and I would be obliged if any reader who is a drummer of any
standing and who has experience in other fields of percussion could assist
me in a venture I wish to undertake in an effort to attract recruits from
other fields of percussion and drumming into the Pipe band discipline of
drumming

How would you go about explaining the strong points of the discipline to a
teacher of drumming percussion in an effort to "sell" the pipe band style
and discipline??

I am particularly interested in illiciting top drummers perceptions on this
point as I intend to try and approach mainstream Drumming teachers and
Percussion teachers to try and attract recruits. It is an approach which may
well have already been tried but I am unaware of any approaches whch have
succeeded or failed

yours aye

John MacDonald