I also posted this on the AAA board.
The email below was forwarded to me this morning. Anyone tried it?
As some of you already know, my kids spend a lot of time playing sports. And it is not unusual for them to have multiple events the same day. For example, yesterday, Jane had hockey and two soccer games. Last year, when Will was playing two travel sports (hockey and soccer) plus basketball and baseball, it was almost certain that he would have multiple sporting events the same day. As a result, Bethany and I began researching sports nutrition to see what we could do to ensure that our kids were not too tired and could perform their best, even while playing multiple sports. This research led us to some conclusions. First, there are no products specifically designed for pre-game nutrition. The closest we are aware of is the new G1 by Gatorade. But that product is not specifically designed for youth athletes and it ignores some of the most recent developments in sports nutrition. Second, the only sports drinks designed for youth athletes (such as Powerade Play) are really nothing more than smaller versions of the adult drink or "watered down" versions (Powerade Play, for example, removes a lot of the carbs--one benefit of sports drink). Third, there are no products in the market that take into account the most recent research related to sports performance. At most, companies like Gatorade and Powerade rely on a subset of that research (that carbs are good) and ignore the rest.
Based on this research, and after a lot of additional investigation, last year Bethany and I retained a beverage consulting firm to design a pre-game sports drink for youth athletes that is based on the most recent science surrounding sports performance, particularly youth sports performance. The company we ultimately hired, among other products, designed Jones Soda and has been retained by a number of other major U.S. companies, including Chiquita, to develop beverages for them. After a lengthy design process and an even longer testing phase, we eventually settled on a flavor and a formula. According to the kids who taste-tested it for us (and many of your children were among the taste testers), they love the flavor (grape). Perhaps more importantly, the kids who've tested it for us have also reported that they play better when they drink it before a game or practice.
In addition to the foregoing testing, we retained a Ph.D. in nutrition (a retired professor from Vanderbilt) to analyze our formula and determine whether the anecdotal evidence we received from our youth athletes that this drink improves performance, actually does so, based on the most recent research in sports nutrition. This Ph.D. nutritionist has confirmed that the new drink is 100% safe for youth athletes and that it will, in fact, improve athletic performance. He is in the process of preparing a white paper for us which will be posted on our website as soon as it is complete.
It has been a long process--nearly a year--but we recently completed our first manufacturing run. The first ever pre-game sports drink for youth athletes, which we've named T4G (short for Thirst for Greatness), is now available at our website www.thirst4greatness.com. Please check it out. To the extent you have youth athletes in your family, and I know a lot of you do, I encourage you to try T4G. I guarantee it will improve their performance. To the extent you do not have kids, I would ask that you please forward this email (or at least the link) to any friends or family members who might be interested.
You should also know that there is an ancillary benefit in the event T4G is successful. We will be donating a significant portion of the profits from T4G to charities directed at improving the lives of underprivileged youths. If you have any suggestions for our initial charitable donations, please email me.
If you have any questions not answered by our website (www.thirst4greatness.com), shoot me an email at [email protected]