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Great question!

December 19 2010 at 4:51 PM
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Archer  (Login AJCanada)
Archer Watches
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Response to Sterile dial watches...yes or no? A post on another forum...


I look at it from two perspectives - as an enthusiast, and also as a maker of watches. Most all the watches in my collection have a brand on the dial. I have nothing against sterile dials at all, but it's more of a coincidence that the watches I have mostly have brands on them. As an enthusiast/collector it's not that relevant to me and I just buy what appeals to me.

As a maker, it can be difficult to know if putting a brand on the dial is a good or bad thing. It depends on the intended market. I do sell a few watches to non-WIS types, and what they want is completely the opposite of what most WIS want. With my Pilot watches for example, most WIS types want a hand wound watch, with no name on the dial, which is true to the original German pilot watches. People who are more "normal" don't want to be bothered winding it every day, and they want a name or logo on the dial, so automatics with a name are more suited to their desires.

It can make creating new models a bit frustrating!

Cheers, Al

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