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Sterile dial watches...yes or no? A post on another forum...

December 19 2010 at 3:58 AM
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T-Sub Wong  (Login thianwong)
Founding Member
from IP address 121.84.172.177

 

asked this question, the poster not understanding why one would want such a dial.....

Just how important, consciously or subconsciously is the NAME brand to you? For instance, I ordered my Tsunami sterile dial and caseback...no name seen. My Chinese made Sub is sterile too...yet I also have OMEGA watches, Seikos and some boutique brands....

In Japan, some guys have the car monikers removed so you cannot tell what model it is...what the motor size is (2.5L etc)......they deck their cars out with expensive rims, darken the windows install aftermarket performance parts etc.....

Would you wear one?

[linked image]"

"[linked image]"

 



    
This message has been edited by thianwong from IP address 121.84.172.177 on Dec 19, 2010 4:03 AM


 
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AuthorReply
Sweephand
(Login Sweephand)
AWF Approved Poster
81.97.63.123

It's a no for me....

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December 19 2010, 7:18 AM 

not because I have a need to see a brand name, I just like the interest and balance some text and a logo can provide. I find the sterile dials too, er sterile. Functionally of course they make eminent sense, with no distractions from the primary purpose of the watch. And dial decoration can go too far the other way of course, with over emphasis on logos embellishment.

Having stated my preference for non-sterility, the Tsunami with largish Arabic numbers looks good happy.gif


Stephen


 
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Nissan Wong
(Login thianwong)
Founding Member
121.84.172.177

Well, I can understand your viewpoint, as you are intensely into Citizens...

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December 19 2010, 7:54 AM 

from more than a cursory collection. Like Martback, every feature of a vintage Citizen holds 'gold' information for your huge database!

 
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AqualandKing (TheNeilo)
(Login theneilo1)
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193.238.234.2

Thian i totally appreciate the question..>>>

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December 19 2010, 7:39 AM 

As for me well i suppose on watches it shows off the brand i like or collect so i would prefer to have the name on there.As for cars well you know what i do for work and as far as Nissan is concerned they have also shifted expectations with not badging any of their cars here with spec other than the model badge and thats it.So unless you know the product like i do then any normal person would find it hard to spot say a base model to a top spec by just looking at it.
I like people to know my watches are a certain Brand that i collect.

Theneilo uk

[linked image]

 
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Nissan Wong
(Login thianwong)
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121.84.172.177

Interesting badging idea...the 350/370 Fairlady/Z models here

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December 19 2010, 7:51 AM 

are still my dream fav...and having been told by my cousin that his 350Z has 300HP...well...that is all I needed to know!

Just read  that Toyota is coming out with their max sports car V10 motor! a monster...carbon fibre body....

Typically historically, the wealthy Japanese love to flaunt name brands (how many Ferraris have I seen on the road here!!!) and that includes Rolexes and especially Omega Speedies. American Jeans are endemic haha!

Not sure where the sterile watch idea came from...military? so if caught, the watch would not ID the soldier??

I do confess to taking pride in my Omegas! and remind the wife, while driving her to work, that my chosen watch of the day is the X-33! hahaha!


 
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Leslie S
(Login LES2900)
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64.231.49.250

If I have a sterile watch .......................................... >>>>

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December 19 2010, 10:58 AM 

........ I would most likely use it as a beater. Consciously or not, I like the name of the manufacturer on the dial. Without it, the watch looks kinda ..... naked. And, wouldn`t realy care if it says Alpha or Parnis, Omega or Rolex ... somehow, the text balances the dial. Without the text on the dial, the watch feels/looks unfinished.......... Of course, when its too much of it then its just cluttering the dial.


I don`t make things. I make things better !

 
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Ancre-Steam
(Login Ancre-Steam)
70.70.239.50

I'm with the others...

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December 19 2010, 11:55 AM 

I like having the model/brand on the dial and don't mind minimal or balancing text.

Watches that print out the Magna Carta on the dial are simply a turn off though.

------------------------------------------

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GeorgeRado
(Login GeorgeRado)
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99.239.136.40

I definitely would. In fact I wish it were an option on every

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December 19 2010, 2:19 PM 

watch. You could have the make/model on thhe back but have
it as an option whether you want it on the dial or not.
This would be a stocking/inventory nightmare I know, and it
will never happen, but it would be nice.
Most people don't even know any brands except maybe Rolex anyway,
so it would make little difference to most, and the WIS would
know without the name on the dial anyway. It gives it a cleaner
look. The shorter names look OK if there's nothing else on the
dial....Seiko, Omega, Rolex....but when you get into the longer
names or 2 word names plus all the other script on thhe dial
such as power reserve, WR, Jewels etc, it starts to look cluttered.

Here's a sterile one I was going to order from Manbushi before I
got my Marina....we'll have to see what's going on under the hood
before I order again. Peter should have it by mid-weeek next week.

[linked image]

 
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Thian
(Login thianwong)
Founding Member
121.84.172.177

Interesting poll answers...most seem to have been conditioned? to having

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December 19 2010, 4:11 PM 

a brand name somewhere on the dial....and it gives them comfort seeing....like knowing you are wearing real American Levy Jeans hahahaha!

Seriously, I again find George's thinking on this akin to mine....

 
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sharkfin Dave
(Login sharkfinDave)
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67.230.154.175

a good stealthy piece is not bad at all

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December 19 2010, 4:11 PM 

I like my brands too, but a well done up stealth dial is not bad either.

It would actually better a brand IMO, such as Invicta to go sterile. Brands that are associated to cheap among the WIS may help their sales. Perhaps this is why so many chinese brands do this.

But the WIS are brand hoes. Fanboys like their branding. wink.gif

 
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Archer
(Login AJCanada)
Archer Watches
67.71.140.134

Great question!

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December 19 2010, 4:51 PM 

I look at it from two perspectives - as an enthusiast, and also as a maker of watches. Most all the watches in my collection have a brand on the dial. I have nothing against sterile dials at all, but it's more of a coincidence that the watches I have mostly have brands on them. As an enthusiast/collector it's not that relevant to me and I just buy what appeals to me.

As a maker, it can be difficult to know if putting a brand on the dial is a good or bad thing. It depends on the intended market. I do sell a few watches to non-WIS types, and what they want is completely the opposite of what most WIS want. With my Pilot watches for example, most WIS types want a hand wound watch, with no name on the dial, which is true to the original German pilot watches. People who are more "normal" don't want to be bothered winding it every day, and they want a name or logo on the dial, so automatics with a name are more suited to their desires.

It can make creating new models a bit frustrating!

Cheers, Al

 
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Thian
(Login thianwong)
Founding Member
121.84.172.177

good point....two different markets...

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December 19 2010, 8:03 PM 

I guess it's part of human nature to want to 'belong', have the watch logo/name attached to a timepiece strapped to one's wrist. The minority, WISs, like the option of a sterile diver.
Noah thought to offer several options for his clientele, one being the sterile option.

 
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