"Grinching On The Grinch's Commercialization, Or How In The Hell Do You Get The US Post Office

by Holly

 


I saw "How The Grinch Stole Xmas" on opening day. I'll leave the criticism to the critics. But it bothers me that, for a film about how Xmas is NOT about commercialization, this picture has at least FOUR MAJOR COMMERCIAL AFFILLIATES that I have noticed. (There are probably more.)

1. Kelloggs' Cereals
2. Visa And The Grinch Give Back Xmas
3. Hallmark
4. The United States Post Office

Yes, you read that right - the USPS is cancelling stamps with a marker that reads "Happy Who-liays!"

How in the hell do you get a backer like that???

I would love to hear of andy other "Grinch" promotions that are going on.

Non-commercial, my ass!



Posted on Nov 20, 2000, 4:34 PM

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