I totally agree, but even in the lower leagues (i.e. non-league) there has to be a sound commercial element. Sadly, at the top levels it's also about show-biz, with footballers earning the wages of pop stars and - in some cases - behaving like them too. TV companies rule the roost.
The whole industry is media-obsessed, with managers being forced to do interviews immediately after games when passions may still be running high. Players are wheeled out during the week to do pointless interviews - just to feed us, the fans. If a team has a bad run, immediately the press are speculating whether the manager will keep his job, which can hardly be helpful. It's more about personalities than the team as a whole. Some sports journalists are also concerned with their own egos and trying to further their careers. The fans come well down the list.
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