When you mention that we are no better off now than we were a decade ago, it puts me in mind of a passage from Derek Dooley's auto biography:
I quote from chapter 39, "There have been many examples of clubs getting into difficulties because they have spent big money on players and paid higher wages than they could afford, then failed to generate the success required to make the investment viable. It is rather like trying to walk up a fast-moving down escalator - there comes a time when you realise you have not only made no progress but actually moved backwards. Moreover, you have used up all the resources you need to keep trying to climb.
In Sheffield, both United and Wednesday have suffered the trauma inherent in the philosophy of seeking to speculate to accumulate. To gamble is great when it succeeds, but when it doesn't you can end up facing far more problems than you started with."
Even though these words were written some 11 years ago they appear to be a very apt description of our current situation!