Digicel is Asking for Trouble with its investment in Cellmoni
Digicel Asking For Trouble With Cellmoni (no login) Posted Aug 12, 2011 3:25 PM
Digicel, if not already, will very shortly spread its resources too thin trying to market and develop its Cellmoni service. There's huge logistical problems surrounding this service. Making it even complicated to sell Cellmoni is the direct competition it faces from Post PNG's Mobile SMK. With a network of over 500 branches and agents, it will take Digicel so much money, time and effort to develop a network of cash in/out agencies. Its taken Post PNG over 50 years to develop such a network infrastructure.
Digicel is currently recruiting the first 100 agents for its cash out points. It intends to grow its cash out points starting with the first 100 so it can control and review how best it can spread this service by growing this footprint to 1000 cash out points.
Problems are lurking for Digicel in this area because it wanted to go it alone instead of wanting to partner with the banks to develop this concept - using successful examples from Africa.
Given BSP, ANZ and Westpac combined all have over 1,000 ATMs in PNG, Digicel should have opted to couple Near Field Communication (NFC) technology, like RFID/Bluetooth etc... to its mobile network/sale of new handsets to deliver its Cellmoni Service. Customers will then withdraw money from ATMs compatible with the NFC technology.
This will have reduced the logistical nightmare Digicel is, and if it has not, will be facing trying to manage 100, let alone 1000 agents. Digicel doesn't have the infrastructure necessary to support its Cellmoni service.
Study the examples of Africa using NFC and work with the banks to deliver this service, Digicel! Arrogance is like talking on the mobile while driving and SPEED KILLS!!!
BeMobile, consider rolling out a similar service using near field communications (NFC) technology working with the banks and you will take the scalp of Cellmoni tomorrow.