For marketing purposes, would you advise an aspiring ventriloquist to put more emphasis on creating YouTube videos that get a lot of views than on getting late night talk show appearances? I know Leno and Letterman appearances carry a lot of credibility, but someone was telling me that YouTube can be much a more effective marketing tool...
Any thoughts will be greatly appreciated.
Re: YouTube vs. Letterman
August 11 2010, 8:15 PM
Justin - great question. It is a long answer, sit down and get a cup of coffee.
In my day the right shot on the Johnny Carson Show could make your career. That's when there were only three networks and Carson was king. Things have changed today.Youtube is an incredible medium. I'm not certain, but more people have probably seen the Youtube of my Letterman shot than saw it live. Which is something to consider, doing a talk show also puts you on Youtube.
There will come a time very soon when all television is delivered via the internet and the networks won't really exist.
That being said there is so much on Youtube and no quality control, it is hard to stand out. The talk shows still have a pedigree and doing a shot there makes you stand out.
So is the goal to gain status or just get a lot of hits. The guy who hits himself in the groin with a tennis racket gets a lot of hits, but not much credibility.
More and more buyers are turning to Youtube to see your act before they hire you. I rarely send out a video demo reel any more because I can direct clients to Youtube sites. My advice is to get something out there that you can direct people to see. But make sure it doesn't look like you shot it in the garage with your sisters cell phone. All Jeff's stuff on Youtube is professionally produced and shot well. That is another value in a talk show shot, you know it will be produced really well and look really good with out having to spend a fortune like Dunham.
Have I totally confused you? My advice is shoot for the Letterman shots, if you have something they are interested in you know it will work on Youtube.