Thanks, all, for the many comments on this fascinating subject. When all is said and done, it appears our first opinion is correct: "Playboy" is NOT a spanko magazine. Even the few "Wicked Wandas" I remember have now been (correctly) attributed to Penthouse, not Playboy.
But I want to address the final comment in the previous post. It's from "Anonymous" but it's signed "Jinboy." He opines that perhaps advertisers could "get away" with a spanking in an ad today if there was an F/M pic along with an M/F.
Jinboy is probably thinking that with feminism in full swing nowadays, no advertiser could get away with ads such as the old Chase and Sanborn ad showing a man spanking his wife, or the old Van Heusen shirt ad, to name just two that we've all seen reprinted here.
But 21st century feminism is not the same as 1960s' feminism. Women have made giant strides, landing jobs in executive suites, running successfully for high office, managing large corporations, etc., etc. Please, folks, do NOT respond with some nasty nattering about how women's wages in general still do not equal men's wages. They may not, but the gap has been considerably narrowed, and is still closing -- fast! Women no longer have the comfort of complaining that they are being treated as second-class citizens.
In this era where women enjoy roughly equal status with men, feminism's big guns have been muted. You can see it, especially, on TV.
There are something like a half-dozen dating shows in syndication, and every one of them has featured scenes of guys spanking their dates. And they've also featured scenes of girls spanking the guys. Equal Opportunity Spankings, folks!
Look, too, at TV wrestling. I grew up in an era when Gorgeous George was a popular wrestling star, but you never saw him spank a girl in the ring. Now you see wrestling spankings all the time.
Recently I spent a lot of time lurking (and some delurking) on the message board for the new movie "Secretary" (2002). There are hundreds of messages on there, and without saying it in so many words, they are telling us that women are perfectly okay with spankings, as long as it is what they like!
Think about this phenomenon for a second: Eleven years ago -- in 1991 -- the mainstream film "Love Crimes" failed to get an "R" rating from the Motion Picture Academy's ratings board, because it contained a scene in which Patrick Bergin gave Sean Young a good spanking. The director had to pull the scene to release the movie. We know about the scene only because Miramax Films allowed the director (a woman, by the way) to release an unrated version to video. The unrated version contains the spanking scene.
Now fast-forward to 2002. "Secretary," a film in which James Spader gives Maggie Gyllenhaal a colossal walloping on the seat of her skirt, is quietly given an "R" rating by the MPAA. What changed in eleven years? Obviously, the prevailing mores.
So, Jinboy, I have a hunch that your hypothetical advertisers might have a shot at getting a classy M/F spanking ad into print, after all. Or on TV. Just look at the huge popularity of M/F pics that we've seen on this and other Internet forums. Step aside, folks... this dam is due to burst.