You slap bogus patent numbers on clubs and advertise to the unsuspecting that they are somehow special.
You claim Moe was the 1st natural golfer, when indeed the inventor of Natural Golf claims that proclamation to be complete B.S.
You rip off Ernest Jones's swing, then feed the unsuspecting Moe lines till the right response is given, then show an edited tape which somehow is now validating that horse**** Weed Whacker swing as being the same as what Moe does.