Hi KT,
When it comes to commercial writing, these days literally anyone can publish.
In terms of newsletters and brochures - when I am working for a client, I prefer to offer a total service and arrange everything from the concept, copy and design to the printing and distribution. But some clients prefer to work with their own people.
For example, when I used to write Kodak's newsletter in Australia, I would handle the copy and then liaise with their in-house designer, and then Kodak would outsource printing and distribution.
And, when it comes to my own writing, such as the two books on commercial writing that I have penned, well I e-publish these myself. I handle all the design and layout as well as the e-publishing and distribution process.
So, as you can see, it really depends on your clients' needs, resources and, of course, budgets.
regards
Michael
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