He may be on the Board of CASA or a big donor to the organization. They use celebrities here to help get the press and other celebrities to come out and support non-profits. It's very common. Trust me, CASA was thrilled to be able to use Bruce Willis's fame and celebrity name to help raise awareness or get other celebrities on the Board as well.
I recently worked on a public service announcement (as a Studio Teacher) for an organization that Jamie Lee Curtis is supporting and she was the star of the commercial.
Posted on Sep 5, 2008, 4:28 PM from IP address 188.8.131.52